APL's (athletic propulsion labs) unique sportswear is the intersection of technology, performance and fashion enabling athletes to maximize their potential in all aspects of life.
APL was founded in march 2009 by identical twins adam and ryan goldston, former two sport collegiate athletes at the university of southern california. with the launch of their inaugural shoe in june 2010, the concept 1 basketball shoe, they became the creators of the first shoe proven to instantly make you jump higher due to APL's revolutionary 8-spring load 'n launch technology in the forefoot. as a result, concept 1 became the first shoe banned in the NBA's 64-year history for performance reasons for "providing an undue competitive advantage."
the company now creates some of the absolute best training and running shoes out there, garnering praise from celebrities and athletes alike.